Conference "Packaging as a communication tool with the consumer"
- Nov. 27, 2012 - Nov. 27, 2012
- "PetroCongress" Congress Center
- RESTEC – EVENTS
Conference "Packaging as a communication tool with the consumer" is a significant packaging industry event in the field of marketing, advertising, PR and design.
Representatives of leading Russian and foreign companies, promotion professionals, packaging industry experts and advertising specialist will participate in the conference and will join numerous round tables and sessions.
The event will include the following activities:
- plenary session "Overview of current approaches to the packaging"
- session "Product brand: the role of packaging in the brand formation"
- session "Naming as a tool to increase demand"
- session "Design: a way to be seen in the market"
- round table ""Functionality of packaging from a consumer perspective"